News & Events
Call for creatives
We are seeking 3 creatives to produce short video reels highlighting their experiences with Artificial Intelligence (AI) tools in creative practice.
These videos will be featured as part of a series of workshops taking place in the Spring 2025 at the Edinburgh Futures Institute. The workshops aim to explore key areas where creatives need support in navigating AI-powered tools and how educational providers and the industry can better assist them.
Selected creatives will be welcome to join the workshops to share their expertise and participate in discussions, if possible/wished. Their contributions will help shape policies, product development strategies, and training opportunities to support users navigating changes in workflows brought by Generative AI.
Applicant Criteria:
We invite creatives from any area of the creative industries who have experience using AI tools in their practice. We are particularly interested in submissions from those who identify as:
Applicants should have an interest in how AI tools will shape the future of creative workflows and practices. We seek individuals with a critical approach—neither fully rejecting nor uncritically adopting AI, aware of both its potential and risks.
We are particularly interested in hearing about the specific challenges and barriers that you have encountered while learning to use these tools and how they impact various aspects of your workflow.
Details about the video:
Selected applicants will be required to produce a fully developed and edited video, no longer than 10 minutes in length. The video should be visually compelling and tailored to engage the creative community.
Beyond their inclusion in the workshops, these videos will play a key role in our promotional and dissemination efforts. They will be featured on the project’s websites and across our social media platforms, reaching a wider audience.
Pay:
Creatives will be paid £300.00 for the production and delivery of the video. Rates are based on the indication of the 2024 Scottish Artists Union Rates of Pay.
We will establish right to work and payment method with you prior to the start of the work.
Timeline:
Call opens – 18th October 2024
Application deadline – 22nd November 2024
Selection process – 23rd November-06th December 2024
Video submission deadline – 31st January 2025
How To Apply:
Deadline: 22nd November
Email [email protected] with the following:
Details about the project:
This call and the workshops are part of the programme of activities of the project "CREA-TEC: Cultivating Responsible Engagement with AI Technology to Empower Creatives", led by the University of Edinburgh in collaboration with Adobe, aimed at promoting the responsible integration of Generative Artificial Intelligence tools in creative practices. The project is supported by the Bridging Responsible AI Divides programme with funds from the Arts and Humanities Research Council [grant number AH/X007146/1].
The series of workshops is conducted in collaboration with the Innovation Services team at the Edinburgh Futures Institute.
If you have any questions, please contact [email protected].
We are seeking 3 creatives to produce short video reels highlighting their experiences with Artificial Intelligence (AI) tools in creative practice.
These videos will be featured as part of a series of workshops taking place in the Spring 2025 at the Edinburgh Futures Institute. The workshops aim to explore key areas where creatives need support in navigating AI-powered tools and how educational providers and the industry can better assist them.
Selected creatives will be welcome to join the workshops to share their expertise and participate in discussions, if possible/wished. Their contributions will help shape policies, product development strategies, and training opportunities to support users navigating changes in workflows brought by Generative AI.
Applicant Criteria:
We invite creatives from any area of the creative industries who have experience using AI tools in their practice. We are particularly interested in submissions from those who identify as:
- Freelancers
- In-house professionals (including those working in creative agencies, studios, teams)
- Early career creatives or students
- Creative managers and leaders
Applicants should have an interest in how AI tools will shape the future of creative workflows and practices. We seek individuals with a critical approach—neither fully rejecting nor uncritically adopting AI, aware of both its potential and risks.
We are particularly interested in hearing about the specific challenges and barriers that you have encountered while learning to use these tools and how they impact various aspects of your workflow.
Details about the video:
Selected applicants will be required to produce a fully developed and edited video, no longer than 10 minutes in length. The video should be visually compelling and tailored to engage the creative community.
Beyond their inclusion in the workshops, these videos will play a key role in our promotional and dissemination efforts. They will be featured on the project’s websites and across our social media platforms, reaching a wider audience.
Pay:
Creatives will be paid £300.00 for the production and delivery of the video. Rates are based on the indication of the 2024 Scottish Artists Union Rates of Pay.
We will establish right to work and payment method with you prior to the start of the work.
Timeline:
Call opens – 18th October 2024
Application deadline – 22nd November 2024
Selection process – 23rd November-06th December 2024
Video submission deadline – 31st January 2025
How To Apply:
Deadline: 22nd November
Email [email protected] with the following:
- Your CV
- Confirmation of Right to Work in the UK
- A short statement of interest (maximum 300 words), covering the following points:
- Experience with AI Tools: Describe your experience using AI tools in your creative practice.
- Personal Statement: Explain your interest in participating in this project.
- Video Proposal: Outline your concept for the video, including topics you intend to cover and your approach to the production.
Details about the project:
This call and the workshops are part of the programme of activities of the project "CREA-TEC: Cultivating Responsible Engagement with AI Technology to Empower Creatives", led by the University of Edinburgh in collaboration with Adobe, aimed at promoting the responsible integration of Generative Artificial Intelligence tools in creative practices. The project is supported by the Bridging Responsible AI Divides programme with funds from the Arts and Humanities Research Council [grant number AH/X007146/1].
The series of workshops is conducted in collaboration with the Innovation Services team at the Edinburgh Futures Institute.
If you have any questions, please contact [email protected].
10 October 2024. 'What is the Value of Integrating AI into Creative Processes?', ‘Responsible AI Futures’ Hybrid Seminar.
The question of whether machines can be creative has been at the centre of debates among scholars and practitioners well before the origin of Artificial Intelligence as a recognised field of research. In one of its most notable definitions, “Creativity is the ability to come up with ideas or artefacts that are new, surprising and valuable.” (Boden, 2004) This talk will reflect on how the third of these properties – value – encouraging us to consider an alternative to the overused question “Can AI be creative?“, namely “What is the value of integrating AI into creative processes?”. Drawing on insights from a recent longitudinal study involving five creative professionals as part of a BRAID Fellowship with Adobe, the talk challenges prevailing assumptions about the advantages of incorporating AI in the creative workflow, highlighting the importance of a thoughtful approach to AI integration by both creatives and technology companies. |
26 September 2024. 'Shaping a Responsible Future in the Use of Generative AI in the Creative Sector'. Keynote at Workspace Meets.
With the rapid increase in the use and adoption of Generative AI, the desire to be ahead of the game and to experiment with these shiny new tools means that businesses often forget to establish ethical guardrails on their use. This talk will highlight the relevance of looking back at the history of the integration of technology in creative processes to understand how to harness AI tools ethically and effectively. By highlighting successful and creative implementations of AI, as well as pointing out misuse cases, such as deepfake advertising and unethical data handling, the talk underscores the importance of human oversight, transparency, and bias awareness to ensure responsible AI deployment. |
24 September 2024. Devising AI principles for your business.
Workshop at the Edinburgh Futures Institute for leaders in the publishing industry to help them reflect on their company’s priorities and values in relation to AI. |
25 June 2024. 'Harnessing AI Responsibility: Strategies for Ethical Implementation', Driving Responsible Growth with AI in Marketing, DMA event.
This talk helps marketing professional consider how to harness AI tools without compromising business integrity or customer safety. |
24 May 2024. Panel member in Future Leaders Network event, 'AI: Communications, Politics and the Future'.
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